I believe that anyone can learn to be a successful small business owner and that anyone can start a small business.
The problem is that the people who are most successful at starting a business are those with the most money. Unfortunately they also have the most time, and if you’re trying to do everything right you’ll never make it to the top. Many of the people I have had the privilege to know and work with have been so successful because they have been able to invest their time and money in the right areas, like marketing, and have been able to hire the right people.
You can’t build a successful small business if you don’t spend the time and the money it takes to hire the right people, and the right people don’t always care about marketing. I once worked with a successful business who had been a great marketer, but unfortunately they never hired anyone who actually cared about marketing. If they had they would have spent the money they made on more marketing, or they would have hired someone who actually cared about marketing.
Some companies have trouble hiring marketeers because of the amount of time it takes to hire a person for a job. Some companies are actually wary of hiring people to work for them because they fear they will quit once they don’t have to work anymore. I once worked for a company where the only person who was paid was the one who hired a marketeer, and the only one who ever quit was the one who asked the marketeer if she wanted to quit.
The truth is, you can have an awesome marketing team, and a great marketing team will eventually grow into a great marketing team. But the real problem with marketing is that you need the right person to do it. Marketeers are, by nature, people who take a lot of pride in their work and will do whatever it takes to make their job easier. They are also very skilled at identifying the right person to fill in for them during a sales meeting.
After the marketeer walked away, the team was left with one person who didn’t fit these criteria. Instead, they took on the task of helping him learn the ropes and give him a more professional demeanor. They worked together to make him more marketable and less of a jerk to the rest of the team. It took them four years, but they finally got him to a level where he could make a sale.
In job easier, they are also very skilled at identifying the right person to fill in for them during a sales meeting.They were already there, but they werent sure how to help the guy. So they took on the task of helping him learn the ropes and give him a more professional demeanor. They worked together to make him more marketable and less of a jerk to the rest of the team.
Ofice did a great job of teaching Mr. Slade how to be a good customer service rep. He had an idea of what he wanted, and then he made a pitch. Instead of saying “no” and walking away, he said “Yes.” He was able to close an important sale without looking like a jerk.
That really sums up ofice. They were able to help Mr. Slade become more marketable and less of a jerk to the rest of the team. Their role in the company became to teach him how to be a good customer service rep. Instead of saying no and walking away, he said Yes. He was able to close an important sale without looking like a jerk.
Ofice’s role as ofice was to be the man in charge of the sales team. And he succeeded. He wasn’t the guy who took a no and walked away, but the guy who did the job he wanted to do. He was the guy who showed up, did what he was supposed to do, and left. His actions were not defined by his no, but by how much he wanted the job.