April 11, 2007

It’s about time bloggers set a code of conduct, not only for writing, but also for tolerating what sort of comments they will tolerate on their blogs. Arecent New York Times’ article notes:

A few high-profile figures in high-tech are proposing a blogger code of conduct to clean up the quality of online discourse. Last week, Tim O’Reilly, a conference promoter and book publisher who is credited with coining the term Web 2.0, began working with Jimmy Wales, creator of the communal online encyclopedia Wikipedia, to create a set of guidelines to shape online discussion and debate. Chief among the recommendations is that bloggers consider banning anonymous comments left by visitors to their pages and be able to delete threatening or libelous comments without facing cries of censorship.

Having been at the receiving end of nasty comments myself, I think it’s is a good start to cleaning up the blogosphere. It’s not about restricting freedom of speech. It’s about making the blogosphere safer for people who want to express themselves freely without being subjected to cyber-bullying and hate attacks. Besides I believe that my blog is my home online. And it’s up to me to decide who I want to allow on my turf.

My personal policy for blogging and commenting is just that it should follow the rules of common human decency. I don’t mind the comments, just the sentiment behind them. I don’t write anything on my blogs that I would not say to someone in real life. Nor would I tolerate comments that I would not tolerate in actual conversation. And that is what blogs are - a conversation.

I do, however, make an exception for critical comments posted with good intention, and reply to these with like intention. Honest criticism is always welcome, because it’s what makes blogs so valuable as a medium for marketers to communicate with their audiences.

It’s the comments posted solely for the purpose of being nasty, that I delete, and advise you to delete them too. Not because I give a damn for what the “trolls” think, but because I simply choose not to allow negativity into my life. As the Blogger’s Code Of Conduct states,

We believe that feeding the trolls only encourages them — “I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it. (George Bernard Shaw)” Ignoring public attacks is often the best way to contain them.

The Blogger’s Code Of Conduct guidelines, that were based onTim O’Reilly’s post, are excellent and I agree with them, to a large extent.

1. We take responsibility for our own words and reserve the right to restrict comments on our blog that do not conform to basic civility standards.

2. We won’t say anything online that we wouldn’t say in person.

3. If tensions escalate, we will connect privately before we respond publicly.

4. When we believe someone is unfairly attacking another, we take action.

5. We do not allow anonymous comments.

6. We ignore the trolls.

7. We encourage blog hosts to enforce more vigorously their terms of service.

Another issue raised by the NYT article was that of vandalism and misuse of photos posted by well-read bloggers like Heather Armstrong. As a mother, I have (what I believe are) valid concerns for my family’s privacy. Because of the likelihood of photographs being copied and vandalised, morphed or misused, I avoid posting any that identify any member of my family clearly, and rarely share anything that’s very personal (except my opinions, and some travel photos) on my blogs. Email is, and will always be, my preferred medium for sharing personal photos. But that’s me.

I think it’s the well-read and/or controversial bloggers who are more likely to be targeted by vandals and cyber-bullies (Ah, the price of fame and book deals!). So the ordinary blogger, like you and me, will, hopefully, not have to worry about being targets, except for the occasional troll who wanders along.

The NYT article also mentions attempts to get bloggers to adhere more strictly to a journalistic code of conduct, which I believe, will go a long way in making blogs a more credible source of information and eliminate the objections that some critics have to the “dark side of blogs.”

Talk about creating several sets of guidelines for conduct and seals of approval represented by logos. For example, anonymous writing might be acceptable in one set; in another, it would be discouraged. Under a third set of guidelines, bloggers would pledge to get a second source for any gossip or breaking news they write about.

I think anonymous blogging might be valid in countries where political freedom is suppressed, or where certain views might be considered to go against religious sentiment. Bloggers weild wield a great deal of power in the wired world, and increasingly, in the mainstream media. It would be wise for the blogging community to remember that “with great power, comes great responsibility” and weild wield their pens with humility and respect for others.

Now will someone please come up with a solution to zap those spam comment posters?!!


April 6, 2007

Via WebProNews I learned that the guys at SEOmoz interviewed 37 leaders in the world of organic search engine optimization (SEO) on the various factors that are estimated to comprise Google’s ranking algorithm, and came up with an awesome summary representing “90-95% of the knowledge required about Google’s algorithm”.

Personally, although I keep up with the search engines’ changing algorithms, I never build sites solely around these factors. I’d rather focus on creating authority sites with unique content, using a mix of both, online and offline marketing and PR tactics. Unique content ensures that your Pagerank doesn’t fall, and is more likely to attract inbound, one-way links. It’s worth spending good money on creating unique content. On the other hand, the PLR content and article mashers that everyone is using, are a huge waste of time and money.

Keep in mind that websites that are user-friendly, easy to navigate, and provide the user with relevant and useful information, are also likely to be bookmarked more often by users. All the experts agree that social bookmarking is going to become even more important to your rankings in 2008.

I also think that repeat traffic will become more important (given that Google most likely has access to your user’s cache), so having a subscriber database, to which you can email updates and newsletters that bring visitors back to your site regularly, should always be part of your marketing mix. Despite the inroads made by RSS, email is still one of the most important ways of sending out updates.

It’s important to keep building links slowly and consistently, using press releases and article marketing, with some blogging and social marketing thrown into the mix. If you’re into video and podcasting, they can be valuable tools to build traffic, too.

I’m currently reviewing Mike Cheney’s Traffic Videos, and they’re an excellent resource that cover a wide range of marketing techniques - which really, is the best way to build consistent and repeat traffic to your website. Though there’s something in there for everyone, white-hat and black-hat, I’d avoid the black-hat if I were you.

But if you’re a serious search marketing expert, the SEO Report on Google’s Search EngineRanking Factors is available here and is essential reading.


December 2, 2006

If my last post about self-destructing email got your spirits down, don’t lose hope. Email marketing is not dead. And you can learn to make the most of it by attending Marketing Sherpa’s Email Marketing Summit planned for March 2007.

You’ll join MarketingSherpa and 650 of your email marketing peers in Miami March 4-6th (Sunday-Tuesday) 2007. Attendees will have access to four interactive labs on email marketing, a bootcamp training program, Case Studies and a lot more.

- Discover the latest research and practical, real-world tactics to improve results:

- How to grow your list faster — with names that respond

- How to tweak your creative design for better results (including A/B and multivariate test Case Studies.)

- How to automate personalized, high-impact campaigns including welcome series, purchase reminders, lead nurturing, loyalty generating, etc.

- How to avoid filters and improve delivery (for permission mailers only.)

- How to better measure engagement, test results, true delivery, and value-per-name (far beyond the open and click.)

- Fresh content ideas to give your email newsletter new life

Includes: Bootcamp Training, 4 Interactive Labs, 25+ Case Studies, & Loads of Networking

No boring speeches. Instead, MarketingSherpa brings you two and half days of useful training, lab tests, Case Studies and peer-networking. Here’s how:

#1. Bootcamp Training:

Arrive early on Sunday March 4th for a half-day intensive bootcamp on email marketing. It’s perfect for marketers who want to train a team or bring themselves up to speed before the big expo. Bootcamp training is included *free* as part of your Summit ticket.

Your instructor will cover all the basics, including:

- Email Laws
- Opt-ins and list management
- How to measure campaign success
- Frequency and content guidelines
- Creative design and copywriting tips

#2. 25+ Case Studies & Peer Panels:

Over the next two days, you’ll hear more than a dozen Case Studies and attend peer panels — presented by real-life marketers such as CareerBuilder, Nature Made, IBM, Match.com, Doubleday Entertainment, Metropolitan Museum of Art and 20 more. You’ll discover how the smartest email marketers are testing and using advanced tactics — often on lean budgets — right now. Ask them your toughest questions and get real-world, been-there-tested-that replies.

#3. Four Interactive Lab Sessions (including on-site eyetracking lab)

Come ready to test your own campaign tactics. Four large interactive labs will be set up featuring technology, expert consultants, and real-life testing for:

- Creative

- Growing your opt-in list (with responsive names)

- Delivery past filters

- Integrating measurement - from email to Web analytics and beyond

- Eyetracking (yes, you can participate in a live eyetracking lab and see the results immediately.)

#4. Networking, networking, networking:

MarketingSherpa’s Summit is the biggest gathering of email marketers anywhere in the globe. They make networking easy with:
o Welcome cocktail party Sunday night
o Gala Awards party Monday night March 5th at Bongos Cuban Cafe, Miami — owned by Gloria Estafan.
o Networking breakfasts and lunches
o Booths to meet 31 top vendors on show floor
o Private networking lounge when you want to chat quietly with a fellow attendee one-on-one

Quick Location Info:

MarketingSherpa’s Email Summit & Expo will be held at Hotel Miami, a vibrantly chic hotel located in Miami’s new Performing Arts District just minutes from South Beach.


December 1, 2006

Sick of internet marketing JVs and squeeze pages? I just found this neat little email thingy that creates a self-destructing email address for you. Here’s how the 10-minute email works.

By clicking on the link below, you will be given a temporary e-mail address. Any e-mails sent to that address will show up automatically on the web page. You can read them, click on links, and even reply to them. The e-mail address will expire after 10 minutes.

Why would you use this? Maybe you want to sign up for a site which requires that you provide an e-mail address to send a validation e-mail to. And maybe you don’t want to give up your real e-mail address and end up on a bunch of spam lists. This is nice and disposable. And it’s free. Enjoy!

Well, it looks like list-building just took a blow. Especially the sneaky kind! I can just imagine all sorts of other people using this - terrorists, spies, perverts who signup on dating sites.

Via Michael Campbell


January 3, 2006

I think what AWeber, the autoresponder service, has done is ingenious. They’ve added the ability to detect updates to your blog through your RSS feed and combined that into their already powerful emailing system.

So now, every time you post an update to your blog, you can also choose to email it to your AWeber list.

Of course, the idea is nothing new. There are already services like Bloglet and Feedblitz that do this. But what they don’t offer is control over your list and the ability to use the autoresponder follow-up system with your blog.

Here’s how AWeber explains the new feature they call the Feed Broadcaster.

Use AWeber’s new integrated Feed Broadcaster to allow visitors to sign up for a traditional email newsletter on your blog or other website that uses RSS. The Feed Broadcaster will take your RSS content that is published thru your blog and automatically create an email newsletter sent to subscribers.

Within one hour AWeber will automatically grab the available RSS content from your feed and queue that content as a new broadcast in review status. You can choose to send those broadcasts or delete them. From that point forward newsletter broadcasts would be sent out to any subscriber on the list automatically when a new story is detected.

I completely support endorse the idea that you should give your website visitors the choice to subscribe and receive your content in the format and method they want. Allowing them to choose between email and RSS as their preferred mode of content delivery shows your visitors that you respect their choices, and that you are serious about doing business with them.

Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS, according to a white paper published by Yahoo in October 2005. If you’re not emailing your blog updates, you’re leaving out a very large number of potential customers. In a previous post on RSS vs Email, I noted that smart marketers use both - Email and RSS.

The Feed Broadcaster system allows you to combine the power of an email follow-up system with RSS broadcasting. It truly represents the future of newsletter publishing.


November 2, 2005

Why do many businesses fail to make money online? Is it because they have bad products or services? Not always.

Marketers usually go wrong at the product creation stage. They create a product or service and marketing plan based on what THEY THINK the market wants. Before you get traffic to your site, before you even create your product or offering, you need to find out what your market wants.

All good copywriters know that to sell effectively, you have to know exactly who your customer is and what they want. You have to get inside their minds, feel what they feel, understand what motivates them, what “triggers” or “hot buttons” they react to, learn how to empathize with them.

You need to intuitively tap into the minds of your target market. When you can grasp this simple concept, you can pretty much write your own check. Marketing is about understanding people. If you have properly researched your market, then you know¦

- Where to FIND them
- How to ATTRACT them
- How to RELATE to them
- How to MOTIVATE them
- How to RETAIN them

All you need to create a market driven business is to do a little bit of market research. But how do you do that?

Well, if you went about it the traditional way, you’d have to:

- Create a survey with the right questions
- Incorporate your survey information into your website copy
- Do split-testing to see which copy converts best
- Repeat the steps above for each of your websites or sales letters

If this sounds time-consuming, you’re right, it is! Or was, until now…

I just received a message from my friend, Tim Erway, about an easy to use market research tool designed to help you create a market driven business. Its called Gateway Magic, and it helps you build a business around what your customers want (not what you THINK they want).

There are other programs being sold on the internet that create personalized sales letters, but none of them can do what Gateway Magic can do for your websites. I’ve only just started using it, but from what I’ve seen of it, Gateway Magic takes personalization to the next level.

It’s about more than just personalization of sales letters. It’s about creating a *sales system* for promoting any product, service or affiliate program. With Gateway Magic, you can collect the data from your website visitors for follow up and then, get this, you can merge that data into the sales letter your visitor reads when they hit the submit button on your site. How neat is that! :-)

This script has two features - the first, Gateway Magic Surveys,, helps you first create the survey, and is a simple yet effective way to gather information that can help you¦

- Write more effective ads
- Drive more visitors to your site
- Get more subscribers to your newsletter
- Increase sales for your product or service
- Keep your customers loyal
- Open up new revenue streams

The second features is like the Ultimate Sales Letter Personalization & Customization tool, with the ability to merge your survey data into the sales letter, essentially customizing your sales letter for each prospect.

The uses of this software are only limited by your imagination. You can use Gateway Magic technology to¦

- Market your own products and services
- Market affiliate products
- Build highly targeted opt-in lists
- Increase your Google Adsense income

GM is also a way to easily get around the new Google Adwords policy, which does not allow promotion of affiliate links. Simply create a GM site and use it for all your pay per click campaigns. This will not only get you around the Google policy, but it will help you build targeted opt-in lists as well.

I see myself using this new tool a LOT, for myself as well as my client’s sites. Check out Gateway Magic here.


July 7, 2005

Here’s a roundup of the new articles added to the RSS News blog. Some of them are by Rok Hrastnik, the author of Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers.

The RSS Promise for Internet Users
Rok Hrastnik shows how RSS-based or RSS-empowered services empower consumers by getting the content that matters to them delivered directly to their desktops or online content aggregators, but still giving them the power to unsubscribe within moments of not being satisfied with the content they are receiving. Even more so, these services empower consumers to create social networks and easily share their information with their friends, family and associates on a large scale.

5 New Internet Marketing Opportunities Through RSS
Rok outlines 5 ways you can use RSS for internet marketing.
1. Podcasting and Videocasting
2. High Frequency Content Updates
3. Appcasting
4. Product News, Releases, Updates
5. Personalised Content Services

Will RSS Replace Email?
RSS and Email are like TV and telephone, says Kent Thompson. RSS will never totally replace email because they each do totally different things. RSS was designed for a totally different purpose than email, and technologically speaking, it would be impossible for RSS to do everything email can.

RSS, And The 10 MOST Powerful Reasons WHY You Should Be Using It
Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers, writes Cory Threlfall, who then proceeds to list ten reasons why internet marketers should be using it.

RSS Works: Hard Metrics to Prove It
Rok provides hard statistics to show that RSS works for marketers and publishers. Some of the points noted:
- RSS users are actually clicking on RSS content
- RSS boosts click-throughs to the site
- RSS boosts subscriptions and clickthroughs
- RSS boosts search engine visibility

Microsoft and Google Show It’s Time for RSS Marketing
Rok discusses some of the benefits marketers are missing out on by not marketing with RSS. He takes the recent initiatives of Microsoft integrating RSS support in the next version of its Internet Explorer and making it an integral part of its long-awaited Longhorn operating system, plus Google’s AdSense for RSS feeds (not to mention the new Google Sitemaps service) to show that the time for RSS in marketing has arrived.


May 27, 2005

ISPs prefer text email to HTMLIf you send out HTML emails to your list, you should know that most ISPs - and even email providers - now block your images, or even your entire message altogether. Although HTML improves readibility of email, ISP’s show a clear preference for text.

Major ISPs’ preference for text instead of html email is harming marketers, said Jay Schwedelson, corporate VP of list brokerage firm Worldata, at the Annual Catalog Conference in Florida yesterday, DM News reports. “We’re entering a text world, which is terrible for us as marketers,” he is quoted as saying.

Users increasingly cannot view part or all of their messages because images will not automatically display. In the case of Google’s Gmail, only relevant text ads from advertisers in its AdSense program do so. Graphics and information within emails - even if the recipient has opted in for the message - may not display.

While Gmail and MSN’s Hotmail are the biggest “culprits,” Yahoo is moving to a similar system, according to Schwedelson. Marketers should tell subscribers to choose “display images” in their Gmail accounts, he said, to allow viewing of email images from domains they designate.

However, there is one way to get around the GMail problem. Marketers should tell their subscribers to choose “display images” in their GMail accounts, allowing them to receive images in e-mails from certain domains they choose.

Schwedelson also reminded marketers to include a link with a message at the top of every e-mail along the lines of, “If you can’t see this message, please click here.” But do not just include the link. Track the number of clicks it receives.

The DM article also provides tips to avoid being blacklisted by ISPs by reducing their bouncbacks.

If an e-mail has bounced back after four times or more, the marketer should not send it again. The ISPs may view this as spam and put the company on their black lists.

Via Marketing VOX

More reasons to send Text email instead of HTML

The Marketplace Snapshot blog quotes Aweber, noting that

HTML emails got returned by ISPs on average of 2.3% while text based emails were returned 1.15%.

Ezine Tips quotes a report by eMarketer that found consumers not only prefer text, but also respond to text email better with high click-throughs.

A group of surveys shows that consumers might prefer text, while advertisers want to send in HTML. You might have thought that was a slam-dunk, but now there’s actual data to back up those comments.

A September 2001 survey by IMT Strategies shows text messages got higher click and conversion rates, while HTML email bounced more often and produced more unsubscribes. Stats at a glance:

18.5 percent clicked through on text messages, while HTML collected 15.6 percent CTR.

Text email got a 9 percent conversion rate, with 5.3 percent for HTML.

7.7 percent of HTML email bounced, compared with 7.4 percent for text.

3.2 percent of HTML email generated unsubscribes, compared with 1.2 percent.

More information on Text versus HTML email

By: Priya Shah @ 4:53 am in: Email Marketing, Marketing Smarts | Discussion (0)

Mediapost reports on a new survey conducted by America Online, that shows the average e-mail user checks e-mail nearly five times a day.

Email users survey

Is that excessive? I don’t think so. But then I run a business online and I have to check my mail much more than five times a day. Honest! :-)

Not sure if you’re addicted? See the survey results and take the email addiction quiz here.

The survey found that e-mail users rely on e-mail as much as the phone for communication, spend nearly an hour a day on e-mail, and that 77 percent of e-mail users have more than one mail account.

Some figures they quote (with my own observations, of course):

41% of users check their email before they brush their teeth. I guess we should be thankful you can’t smell morning breath online.

Another 40% (or possibly the same lot) check their email at midnight - just in case Cinderella decides to drop in, I guess.

56% have 2 to 3 email accounts - probably one for all those p*rn sites, and the rest for the spam.

Email users are not picky about where they check their mail. Preferred locations include the bathroom, church, and even while driving (!)

heh Guess hygeine and safety don’t figure high on their list of priorities.

About one in ten of those who check personal email at work (9%) have been busted for the boss for doing so. Hmm.. that means 90% actually get away with it.

AOL now plans to offer mobile e-mail access via Blackberry, mobile phones, and other handheld devices by the fall, according to the report.

sigh Now if only they would handle their bounces!!

By: Priya Shah @ 4:21 am in: Email Marketing, Marketing Smarts | Discussion (0)

May 14, 2005

Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. The report starts out with the statements here:

It chills our blood when we hear email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.

I (and many others, I’m sure) think this stupid thing has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message.

See my blog post: Email marketing is alive and well

I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.

Adrants noted that the Marketing Sherpa report, while right in principle, turned out to contain several inaccuracies, such as

* HTML graphics can’t be served through RSS (Of course they can. I use them in my own feeds)

* RSS feeds have no table of contents (Adrants: RSS feed headlines serve as the table of contents)

* There’s little space to work with in RSS newsreaders (Obviously the writer never used browser-based readers, like Bloglines)

The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, while roughly 4% use RSS feeds on any sort of basis at all.

Other disadvantages that it notes for RSS publishers is the challenge of metrics:

No deliverability, open rates, hard vs soft bounces. No a/b tests, no usability tests, no offer tests, no recency/frequency tests, and multivariable testing…

The kind of data that marketers and publishers rely on to make business, content, and marketing decisions for email campaigns is almost entirely lacking for RSS at this time.

All this is very true. In fact, I would love to see web analytics providers like Webtrends start a service for tracking RSS metrics. I mentioned it to Steve Pardue of Webtrends when he last visited Mumbai and he did take my suggestions seriously.

The Marketing Sherpa report also has the advice here for RSS publishers:

Test RSS certainly. It may prove a winner for your niche. But only promote it to your visitors and prospects if you intend to watch metrics.

Just as we warned marketers five years ago that they should not ’shovel’ their brochure content onto their Web sites, you shouldn’t treat RSS as shovelware for email content. This is a new medium.

RSS has not yet reached the tipping point, but I believe that a smart publisher must use both - Email and RSS. Its not an either/or question.

If you’re wondering what you should publish, a blog or an email newsletter, I say do both! Or at least publish a blog with email notification functionality built in. Your list is still your most valuable asset online.

Keep either Email or RSS out of your marketing toolbox and you’re losing out on a significant portion of your audience.

RSS has other advantages that email does not have - like being able to syndicate your content across the web. It can be a very useful tool for building link popularity - if you do it right.

Read more about the Business Case for RSS in Rok Hrastnik’s excellent report.

Update: I wrote up this post and an earlier one into an article that you can read here
RSS vs Email: Its Not An Either-Or Question


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