I lay a great deal of stress on content as one of the mainstays of my SEO strategy. But just any old regurgitated content won’t do. Google has been trying to implement a duplicate content filter for a while now, and sites that host similar content are being weeded out.

I don’t need to mention that using someone else’s content is also illegal and violates copyright laws (unless it consists of free reprint articles that have a link back to the author’s site).

To avoid Google’s duplicate content filter and take your site to the #1 position, your content needs to be:

1. Unique

2. Relevant

3. Fresh and Updated

A well-written blog is one of the best ways to create fresh, unique content, and I’ve used blogs with great success to boost our online visibility and rankings.

To demonstrate exactly how you can use blogs to boost your SEO efforts, I’ve written a whitepaper on this sizzling topic. Request the free whitepaper: Boost Your Search Engine Visibility With Blogs And RSS.

If you wish to post about this on your own blog, please link to my blog post here.