A few months ago I published some very well received tips on Adsense for publishers in an issue of my newsletter.

Since then Google has come up with many innovations in Adsense for publishers, including image ads, CPM ads (pay-per-impression), Adsense in RSS, and the newest tiny adlink format, which according to Marketing VOX, will only “put further strains on the copywriting skill requirements that have already reached haiku-level difficulty.”

I’m sure Google’s very busy labs will come up with many more innovations suitable to different publishing formats.

As publishers we know that testing different formats, placements and backgrounds is the best way to increase your CTR (Click Through Ratio). Optimized placements easily get CTRs in the double digits.

Hot Tip: One of the best placements is the Large Rectangle (336×280) format placed above the fold, just below the header, but you should test different placements for your own pages and see which gives you the best CTRs.

Adsense Resources:
Top Paying Keywords report
Adsense Gold
Adsense Secrets manual by Joel Comm
Definitive Guide to Google AdSense
Google Adsense Tips